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Use the Right Word
Collect good words.
Use a thesaurus to remind you of words you already know.
Make a Definite Impression
Prefer the concrete and the particular to the abstract and the general.
Appeal to the five senses.
Prefer strong action verbs to weak abstract nouns.
Avoid Common Errors in Word Choice
Don’t trust your modifiers.
Avoid sexist language.
Avoid fancy words (or don’t succumb to pompous diction and acute prolixity).
Avoid language that creates distance between you and your reader.
As Mark Twain once observed, “The difference between the almost right word and the right word is really a large matter—’tis the difference between the lightning-bug and ...