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Use Action and Movement to Engage Your Reader
Make your sentences tell stories.
Use verbs to animate your descriptions.
Use semicolons and elliptical constructions to suggest movement.
Know How to Work with the Active and Passive Voices
Use the active voice for emphasis and energy.
Know when to use the passive voice.
Know How to Work with Verbs and Nouns
Prefer strong action verbs over nominalizations.
Know when to use nominalizations.
Don’t verb your nouns.
Avoid noun stacks.
If you were standing before a group of people giving a speech about dogsledding to the North Pole and a fly buzzed past your head, your audience would look away from you and watch the ...