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Listen to the Music
Listen to your voice.
Write with rhythm.
Use Variety to Create Emphasis
Vary your sentence length and structure.
Avoid creating strings of simple declarative sentences.
But for special effect, repeat short emphatic sentences.
Avoid four common patters of monotonous sentence structure.
Elaborate before, within, or after the main clause.
Follow a long sentence with a short, snappy one.
Use sentence fragments for emphasis.
Invert the usual order.
Use subordination to manage emphasis.
Use Rhythm to Create Closing Emphasis
Place important words at the ends of sentences for closing emphasis.
Use ellipses to end sentences economically.
Use prepositional phrases for concluding flourish.