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Be Lively, Unpredictable, Playful, and Genuine
Add Color and Unpredictability with Figurative Language
Express your originality by making unlikely comparisons.
Use analogies to clarify or reinforce your meaning.
Choose between simile and metaphor depending on the desired effect.
Come back to your metaphors.
Use personification to add life to your writing.
Evaluate your similes and metaphors on the basis of their aptness, novelty, and simplicity.
Prefer the unexpected to the familiar and the clichéd.
As a rule, avoid involved narrative jokes ending with a punch line.
Use puns or plays on words only when appropriate.
Use wit (from the Old English witan, "to know").
Use irony to point ...