Chapter 1

Keyword Research History and Its Evolving Role in Marketing

How have we used keywords in the past? What role do they play in our lives today? Can keyword research be a strategic tool for all of your marketing initiatives? Can keyword research increase your conversions and make you more money?This chapter will examine these questions and outline the principles you need to know to be successful at mining the powerful knowledge you can gain through keyword research.

Chapter Contents

  • How Keyword Research Has Evolved
  • Why Keywords and Keyword Research Are Vital for Success
  • The Six Principles of Keyword Research

How Keyword Research Has Evolved

Finding and refinding information and documents after they have been created and stored has been ...

Get Keyword Intelligence: Keyword Research for Search, Social, and Beyond now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.