Chapter 6

Using Keywords for SEO

Now that you have identified, categorized, and refined your list of keywords, you need to use them appropriately and optimize your landing pages to get the best results. This chapter deals with using your targeted keywords to specifically optimize your website for search engine optimization (SEO). You will also learn about exciting uses of keywords in video and images and how to optimize for these important media elements.

Chapter Contents

  • Keywords and Their Role in SEO
  • Keyword Optimization
  • Keywords and Link Building
  • Optimizing Image and Video Assets with Keywords

Keywords and Their Role in SEO

Search engine optimization (SEO), sometimes known as organic or natural search, is a discipline that has been around ...

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