2

Three Kinds of Culture—Which Is Yours?

Robust, “zombie-free” companies are environments where innovation naturally thrives. They embody positive corporate cultures and exhibit all the Think Inc. characteristics introduced in chapter 1. In these workplaces, employees are confident and know that if they go out on a limb, their teams and leaders have got their backs. Employees are not afraid to challenge the status quo. They welcome experimentation. Some companies even reward failure, like India-based Tata Group, which presents an annual “Dare to Try” award. General Electric has also granted awards to teams that exhibited great imagination and innovation, even if the result didn’t match the intended outcome. We all admire positive business cultures ...

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