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Kill the Company: End the Status Quo, Start an Innovation Revolution by Lisa Bodell

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6

Think Inc. Behaviors

How do you transform an organization full of zombies into one full of thinkers? You can’t just say “Start thinking!” No one will know what you mean or what to do. But if you model, encourage, and invest in these ideal actions and behaviors, you will build a culture of thinking that lays the groundwork for productive innovation, which is the way forward.

Reimagining the Organization

Depending on your industry and organization, the behaviors you want to see evolve may vary slightly (remember, almost nothing works as a one-size-fits-all). But it is important to understand that you must consciously choose the behaviors you want to develop, and then take action toward building them. Remember, people are predisposed to conform, ...

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