INTRODUCTION The First Step Toward Greatness

1. Pricewaterhouse Coopers, 14th Annual Global CEO Survey, accessed December 27th, 2011, http://www.pwc.com/gx/en/corporate-strategy-services/assets/ceosurvey-innovation.pdf.

2. Ernst & Young, Connecting Innovation To Profit, accessed December 27th, 2011, http://www.ey.com/Publication/vwLUAssets/EOY2011_en/$FILE/Connecting-innovation-to-profit_en.pdf

3. Barry Jaruzelski, John Loehr, and Richard Holman, “The Global Innovation 1000: Why Culture Is Key,” Strategy + Business Magazine 65 (Winter 2011): 3, http://www.booz.com/media/uploads/BoozCo-Global-Innovation-1000-2011-Culture-Key.pdf.

CHAPTER 2 Three Kinds of Culture—Which Is Yours?

1. Thomas L. Friedman and Michael Mandelbaum, “America ...

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