Killer UX Design

Chapter 8Launch to Learn About Behavior

At the start of our project, we began by trying to understand the design problem from the business’s perspective. Then we went out into the world so that we could validate our thinking and gain empathy for the eventual users of our product. Once armed with this knowledge, the UX process looked at sketching ideas and brainstorming with others as a way to explore design patterns and possible directions we could take. Following this, we created interactive prototypes of our design, in order to visualize a model of our thinking. All the way along, we involved users as we tweaked, refined, and updated our design. As we face our launch date, our UX process has given us the best possible assurance that our product ...