Appendix B:TOOLS

There is an abundance of tools available to visual strategists, but some are more useful than others. I've listed only my favorite tools in this appendix, alongside explanations of why we use them at my company, Killer Visual Strategies.


In Adobe's own words, “Creative Cloud is a collection of 20+ desktop and mobile apps and services for photography, design, video, web, UX, and more. You can take your ideas to new places with Photoshop on the iPad, draw and paint with Fresco, and design for 3D and AR.”

The Adobe Creative Cloud is the go-to solution for all designers and creatives looking to develop custom visual content. As I write this book, individual apps cost $20.99 per month, but you can access every available Adobe product for $52.99 per month. The most popular tools used by visual communicators include:

  • Adobe Illustrator: Approximately 90 percent of the projects we create at Killer Visual Strategies start in Adobe Illustrator, and at least half of them only require Illustrator to produce.
  • Adobe After Effects: To create great motion graphics, you need a great animation tool. After Effects is that tool.
  • Adobe InDesign: While InDesign has many applications, we choose to use it when creating multipage, print-ready content.
  • Adobe Premiere Pro: For any live-action video editing, color correcting, and more, Adobe Premiere is the answer.
  • Adobe Dreamweaver: Many seasoned developers choose to code outside of Dreamweaver, but for those ...

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