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Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Robert Rose, Joe Pulizzi

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CHAPTER 10

The Future of Marketing

BY ROBERT ROSE

I’ve been imitated so well I’ve heard people copy my mistakes.

—Jimi Hendrix

The only difference between a rut and a grave is the dimensions.

—Ellen Glasgow

Did we kill marketing? Is it dead yet?

As you have no doubt guessed by now, despite the title of this book, Joe and I are unabashed fans of the practice of marketing. We don’t presume to want to end marketing—far from it. We want to see marketing change, expand, and evolve into the strategic center of tomorrow’s business model.

I have been in marketing for approaching 30 years now, and I have spent more time reading the history books of marketing than I care to admit. I spend summers soaking up authors like Theodore Levitt, Peter Drucker, ...

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