O'Reilly logo

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Robert Rose, Joe Pulizzi

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 3

Media Marketing

BY JOE PULIZZI

The business model of racing is not a pretty one.

—Jeff Gordon

My model for business is The Beatles: They were four guys that kept each other’s negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts.

—Steve Jobs

Earlier this year I took a much needed “vitamin D” vacation to Florida with my family (we live in Cleveland, Ohio).

After taking down one science fiction book (it was Ready Player One by Ernest Cline—a must-read for any science fiction or video game lover), my wife threw me the latest issue of Cosmopolitan magazine.

That’s right … I was reading Cosmo (don’t judge).

According to its media kit, Cosmopolitan magazine reaches a monthly audience ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required