Words are, in my not-so-humble opinion, our most inexhaustible source of magic. Capable of both inflicting injury, and remedying it.
—J. K. Rowling, Harry Potter and the Deathly Hallows
It is not the beauty of a building you should look at; it’s the construction of the foundation that will stand the test of time.
—David Allan Coe
I’ve been speaking on the topic of content marketing for over 10 years now. During that time, content marketing has become a driving force, maybe the biggest change I’ve seen in the approach to marketing. We are slowly evolving from a product-centric to a more audience-centered strategic approach.
And yet marketers tend to overcomplicate the idea of content marketing. There ...