O'Reilly logo

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Robert Rose, Joe Pulizzi

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 7

The One Media Model

BY JOE PULIZZI

Words are, in my not-so-humble opinion, our most inexhaustible source of magic. Capable of both inflicting injury, and remedying it.

—J. K. Rowling, Harry Potter and the Deathly Hallows

It is not the beauty of a building you should look at; it’s the construction of the foundation that will stand the test of time.

—David Allan Coe

I’ve been speaking on the topic of content marketing for over 10 years now. During that time, content marketing has become a driving force, maybe the biggest change I’ve seen in the approach to marketing. We are slowly evolving from a product-centric to a more audience-centered strategic approach.

And yet marketers tend to overcomplicate the idea of content marketing. There ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required