Chapter 7. Ego, Fear, and Competition

Ego, fear, and competition are three powerful, two-sided engines. They can move you to great heights or to low, lonely bottoms. If you take the time to contemplate the virtues and flaws of each, you might conclude that it is better to downplay these drivers in your life. A business environment will often stir these ingredients to the forefront as necessities for survival, if not achievement. With a little work you will understand the negative connotations better and be able to tweak them just enough to make some peace with these commonplace impulses.

Ego is a powerful force because it ostensibly pushes a person to win. Ego propels a person to be out in front, to have the spotlight, to be known as “the best” ...

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