How do you break the ice in the UAE?
When do you present a contract in China?
How close should you stand to a South Korean?
Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do—and what to avoid—in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world.
“As the global community comes closer together, Kiss, Bow, or Shake Hands: Sales & Marketing will be a valuable resource to every person in every industry around the world.”
—Gil A. Cardon, Convention Manager, Japan National Tourism Organization
“Just as you can be a connoisseur of wine, Kiss, Bow or Shake Hands: Sales and Marketing can help make you a connoisseur of cultures, philosophies, business behaviors, and social practices. Read it not just for work, but for the human side as well.”
—Giuseppe G. B. Pezzotti, Senior Lecturer, Cornell University School of Hotel Administration
“Terri has accurately and succinctly captured the key issues that businesspeople or tourists need to know when traveling. It is spot-on, and a very valuable resource!”
—Thomas M. Feifar, Director of Foreign Military Sales, NAVISTAR Defense
Table of contents
- Title Page
- Copyright Page
- Saudi Arabia
- South Africa
- South Korea
- United Arab Emirates
- United Kingdom
- United States of America
- Appendix A: International Dining, Drinking, and Delicacies
- Appendix B: Dangerous Diversions and Reliable Trade Resources
- ABOUT THE AUTHORS
- Title: Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing
- Release date: November 2011
- Publisher(s): McGraw-Hill
- ISBN: 9780071718417
You might also like
Automate the Boring Stuff with Python
Automate the Boring Stuff with Python teaches simple programming skills to automate everyday computer tasks.
Python Crash Course, 2nd Edition
This is the second edition of the best selling Python book in the world. Python Crash …
Software Engineering at Google
Today, software engineers need to know not only how to program effectively but also how to …
Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships
Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework …