Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing

THREE TIPS FOR SELLING IN ARGENTINA

1. Tact

2. Malbec and Beef

3. A Leader of Latin America

1. TACT

Argentineans avoid conflict. Knowing what to say in Argentina is important, but so is knowing what not to say. One thing that makes this difficult is that, in the process of getting to know you, Argentineans will ask your opinion on many topics, including what you think of your country, your country’s government, and your country’s policies.

Obviously, you want to avoid offending your Argentine counterparts by supporting something to which they may object. For example, if you are from the United States, you should avoid the subject of US support for Israel, since Argentina recognized Palestinian statehood in 2010. There are several other geopolitical ...