Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing

THREE TIPS FOR SELLING IN SOUTH AFRICA

1. No Country for Introverts

2. International Prestige

3. 46664

1. NO COUNTRY FOR INTROVERTS

South Africans are extraordinarily friendly. They quickly invite foreigners to their homes for a braai (barbecue). And they expect foreigners to be open and friendly as well. However, be aware that South Africans do not generally talk over each other, so never interrupt when someone is talking.

Many South Africans host a braai several times a week. These events are usually very informal. When you become friends, you are usually welcome to stop by uninvited. However, it is considered courteous to phone the hostess and ask if you can bring anything. (A braai in which each guest brings a food item is sometimes called ...