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Finding New Runways for Growth
Steve Jobs is reported to have said, “If you define the problem correctly, you almost have the solution.” I might take issue with the “almost” part; in my experience, defining the problem accurately helps you to see the solution more clearly, but delivering on it is another matter. It’s also been my experience that the definition of a problem evolves with more knowledge. Sometimes, it is only in attempting to design a solution that you discover new dimensions of the problem. And too often, defining one problem leads you to see other distinct but related problems.
That’s what happened with our Panera 2.0 transformation. By 2013, we were making progress on solving the first set of problems I’d identified (our flawed ...
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