Skip to Content
Know Your Fans: Using Word-of-Mouth Marketing to Sell Your Products
book

Know Your Fans: Using Word-of-Mouth Marketing to Sell Your Products

by Barry Libert, Jon Spector
February 2010
Beginner to intermediate content levelBeginner to intermediate
10 pages
16m
English
Pearson

Overview

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.

Put crowdsource marketing to work--and magnify the impact of your marketing efforts with the authenticity and power of real customers!

Procter & Gamble is in the business of turning out consumer products by the barrelful. But the company has another, very different line of business. It offers the services of hundreds of thousands of moms and teenagers as word-of-mouth marketers--for its own product divisions and other organizations as well.

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

Kevin H. Nalty

Publisher Resources

ISBN: 9780131375321