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Know Your Fans: Using Word-of-Mouth Marketing to Sell Your Products by Jon Spector, Barry Libert

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Brand Revitalization

Build a systematic Plan to Win for revitalizing your brand: stop playing “not to lose,” and get your entire organization aligned for winning!

Larry Light (Arcature LLC) and Joan Kiddon (Arcature LLC)ISBN: 978-0-13-703883-1$1.99

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Buy It!

How to uncover and communicate the “So What?” benefits your customers really care about: the benefits that drive breakthrough success—in products, services, and in your own career!

Mark MagnaccaISBN: 978-0-13-704898-4 ...

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