O'Reilly logo

Know Your Shoppers (Collection) by Richard Hammond, Herb Sorensen

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Dedication

This book is dedicated to Bob Stevens of Procter & Gamble (P&G), the man who set me on the path of “active retailing” and who is also widely viewed as a pioneer in the field of shopper research.

He was a man of many talents: A consummate researcher, he was also an avid sports fan. Indeed, at 15, he began a short career as a professional wrestler, assuming the name “Rocky Stevens.” Later in life, his love of basketball took him to Israel, Italy, and Alaska to cheer on his teams.

Bob was a devout Christian, a loving husband, father, and grandfather, and a philanthropist, too. He raised money for education and, post-retirement, taught and lectured often on market research and management, donating his honoraria to charity. For a time, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required