O'Reilly logo

Know Your Shoppers (Collection) by Richard Hammond, Herb Sorensen

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Introduction to this Edition

How to get the best from Smart Retail

Smart Retail is written from an enterprising store manager’s perspective—I’ve done that to make it easier to read but I want to be clear that whatever your role in retail, there is a lot to gain from giving the thing a read. In Appendix I are notes specific to various job roles: Take a look at them before you plunge into the main sections, of which there are four:

1. Youpersonal tips for honing your retail eye.

2. Teamhow to get the best from your people.

3. Customerhow to delight them.

4. Storegetting the environment right.

Each section can be read in any order, or even on its own. You might want to start with whichever area you feel needs most work. It is fair to say that ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required