
30 ◾ Sumana Sharma and Kweku-Muata Osei-Bryson
High-level
organizational
goal(s)
Selection of
business
objective (and
subobjective) of
the DM project
Must satisfy
Business success
criteria
Benchmarks for the
evaluation of business
success criteria
Business
requirements
Translated
into
Data mining success criteria
Thresholds (benchmarks),
value function and weights
for evaluation of data
mining success
criteria
Relevant data
Stored in
different tables
and files
Determine
Business
constraints
Policy constraint
Legal constraint
Suggests
Data mining problem type
{Classification, prediction,
estimation}
{Clustering, association rules,
description or visuzalization}
Leads to
Leads to
Technical ...