Skip to Main Content
Knowledge Discovery Process and Methods to Enhance Organizational Performance
book

Knowledge Discovery Process and Methods to Enhance Organizational Performance

by Kweku-Muata Osei-Bryson, Corlane Barclay
March 2015
Intermediate to advanced content levelIntermediate to advanced
404 pages
13h 3m
English
Auerbach Publications
Content preview from Knowledge Discovery Process and Methods to Enhance Organizational Performance
A Novel Method for Formulating the Business Objectives65
We posit that in the context of DM projects, fundamental objectives are the
business objectives of the DM project. e DM objectives (the technical objectives)
are the methods for accomplishing the business objectives or the ends. Consider the
following commonly used DM objective as an example: predict which customers
are most likely to respond to a promotional oer. Is this objective, a fundamental or
means objective? In the absence of any approach, dierent individuals may catego-
rize it dierently.
Following the WITI test recommended by Keeney (1994), if the decision maker
answers that a particular objective is essential to a decision context, then that objec-
tive is a fundamental ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Lean Knowledge Management

Lean Knowledge Management

Roger Forsgren
Knowledge Management in Innovative Companies 1

Knowledge Management in Innovative Companies 1

Pierre Saulais, Jean-Louis Ermine

Publisher Resources

ISBN: 9781482212365