80 ◾ Sumana Sharma and Kweku-Muata Osei-Bryson
by the fact that there exist numerous dependencies between the business objective
and the later tasks in the project. Each task in any KDDM project is in fact depen-
dent on the business objective. Even a slight mistake in formulating the business
objective of a DM project can lead the organization to select the wrong technical
(or DM) objective, thus leading to selecting wrong data, building imprecise models
leading to erroneous interpretations, thereby negatively aecting the eectiveness
of an organization’s business decisions. is chapter lls an important gap in the
literature by proposing a step-by-step approach for formulating the business objec-
tive of a KDDM project. e approach has s