Data Mining and Knowledge Discovery
ISBN: 978-1-4822-1236-5
9 781482 212365
90000
K21714
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Although the terms “data mining” and “knowledge discovery and data mining”
(KDDM) are sometimes used interchangeably, data mining is actually just one step
in the KDDM process. Data mining is the process of extracting useful information
from data, while KDDM is the coordinated process of understanding the business
and mining the data in order to identify previously unknown patterns.
Knowledge Discovery Process and Methods to Enhance Organizational
Performance explains the knowledge discovery and data mining (KDDM)
process in a manner that makes it easy for readers to implement. Sharing the
insights of international KDDM experts, it details powerful strategies, models,
and techniques for managing the full cycle of knowledge discovery projects. The
book supplies a process-centric view of how to implement successful data mining
projects through the use of the KDDM process. It discusses the implications of
data mining including security, privacy, ethical, and legal considerations.
• Provides an introduction to KDDM, including the various models adopted
in academia and industry
• Details critical success factors for KDDM projects as well as the impact of
poor quality data or inaccessibility to data on KDDM projects
• Proposes the use of hybrid approaches that couple data mining with other
analytic techniques (e.g., data envelopment analysis, cluster analysis, and
neural networks) to derive greater value and utility
• Demonstrates the applicability of the KDDM process beyond analytics
• Shares experiences of implementing and applying various stages of the
KDDM process in organizations
The book includes case study examples of KDDM applications in business and
government. After reading this book, you will understand the critical success
factors required to develop robust data mining objectives that are in alignment
with your organizations strategic business objectives.
Knowledge
Discovery Process
and Methods
to Enhance
Organizational Performance
Edited by
Kweku-Muata Osei-Bryson
Corlane Barclay
Knowledge Discovery Process and Methods
to Enhance Organizational Performance
Osei-Bryson
Barclay
K21714 mech rev.indd 1 2/20/15 8:43 AM

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