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Chapter 12
Applications of Data
Mining in Organizational
Behavior
Arash Shahin and Reza Salehzadeh
Introduction
Data mining has already been successfully applied in many domains. Research has
shown that data mining techniques have the most applications in the eld of market-
ing (e.g., Chang and Wand 2006; Lu et al. 2012; Sahi et al. 2012). In addition, many
studies have been conducted in accounting and nancial management (e.g., Lam
2003; Laitinen 2005; Gregoriou and Pascalau 2012); human resource management
activities (see the literature review performed by Strohmeier and Piazza 2013); opera-
tions research (Meisel and Mattfeld 2010; Corne et ...