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Knowledge Discovery Process and Methods to Enhance Organizational Performance
book

Knowledge Discovery Process and Methods to Enhance Organizational Performance

by Kweku-Muata Osei-Bryson, Corlane Barclay
March 2015
Intermediate to advanced content levelIntermediate to advanced
404 pages
13h 3m
English
Auerbach Publications
Content preview from Knowledge Discovery Process and Methods to Enhance Organizational Performance
284Corlane Barclay, Andrew Dennis, and Jerome Shepherd
repeatable, especially for those persons who are not experts in the eld (Mansingh
et al. 2013).
CRISP-DM was chosen as the preferred KDDM model because it is (Leventhal,
2010):
Nonproprietary
Application/industry neutral
Tool neutral
Focuses on business issues as well as technical analysis
Seminal in its nature with multiple successful applications across many domains
CRISP-DM has been used in several DM research projects and industries. For
example, Mansingh et al. (2013) utilized the framework in their study of proling
Internet-banking users, and Rocha and de Sousa Junior (20 ...
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Publisher Resources

ISBN: 9781482212365