
284 ◾ Corlane Barclay, Andrew Dennis, and Jerome Shepherd
repeatable, especially for those persons who are not experts in the eld (Mansingh
et al. 2013).
CRISP-DM was chosen as the preferred KDDM model because it is (Leventhal,
2010):
◾ Nonproprietary
◾ Application/industry neutral
◾ Tool neutral
◾ Focuses on business issues as well as technical analysis
◾ Seminal in its nature with multiple successful applications across many domains
CRISP-DM has been used in several DM research projects and industries. For
example, Mansingh et al. (2013) utilized the framework in their study of proling
Internet-banking users, and Rocha and de Sousa Junior (20 ...