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Knowledge Management for Sales and Marketing by Nick Milton, Tom Young

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1

Principles of knowledge management

Introduction

It is traditional to start a book of this type with the discussion of ‘what is knowledge’?, and ‘what is knowledge management’?. If you are already quite clear about the topic, then this chapter is not for you. However, there is often still some confusion over the definitions of, and fuzzy boundaries between, knowledge management, information management and data management. The two latter disciplines are well established; people know what they mean, people are trained in them, there are plenty of reference books that explain what they are and how they work. Knowledge management, on the other hand, is a relatively new term and one that requires a little bit of explanation. If you would rather ...

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