CHAPTER 4

Why, Who, What, Followed by When, Where, and How

Executive Summary

Chapter 4 explores why the sequence of questions to be asked about projects and organizational performance is critical. It challenges readers to consider long-term tangible outcomes as a bigger part of the equation in planning, rather than considering the project as an independent island. Key points of this chapter are:

  • The relationship between outputs and outcomes for ultimate value creation

  • The underestimated skills of active listening and constructive challenge

  • The relationships and gaps between strategic plans and implementation in practice

Insights to guide optimal questions at the right times in organizational operation and projects include:

  1. Sequence of questions ...

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