If you’re like many programmers I’ve met, you probably sneered when you read that “Sell Yourself” heading. “Maybe for other people,” you might have said,“ but I’m not going to sing and dance for someone just for a job. If they don’t like me, that’s fine; I’ll go somewhere else.”
Or maybe you think that selling yourself shows weakness or desperation. “If I go in there selling myself, they’ll think I’m just a loser who has to talk about how cool I think I am.”
Selling yourself is something you do every day.
That’s not at all what selling yourself is about.
Selling yourself doesn’t mean to present something false or to try to get a job where you’re not qualified. Indeed, doing so would violate two earlier rules, “Be honest ...