The best way to sell yourself is to tell stories. Stories are evidence of who you are, what you can do, and how you’ve done it in the past. Samples of your work show that you’re able to deliver the goods. Most important, stories and samples let the person hearing the story make the assessment about you.
When faced with the daunting task of summarizing themselves, whether on paper in a résumé or face-to-face in an interview, job hunters often fall into the trap of trying to encapsulate everything into a few simple, pithy phrases.
I’ve seen these meaningless chestnuts far too often:
“I’m a hard worker.”
“I have a strong work ethic.”
“I’m a good listener.”
“I work well with others.” ...