Getting the job offer requires selling yourself. It’s the active part of “get a job offer,” and it’s what can make the difference between getting the job you want and losing out to someone who took the time to do the right kind of selling.
Selling yourself isn’t evil, it isn’t creepy, and you don’t have to feel like a used-car salesman. It’s just putting forth the information about yourself that the interviewer may not know. If the interviewer never asks about your hot skills in automated testing, project estimation, or administering web server clusters, it’s your responsibility to bring them up.
Bring up skills that show you in your best light.
Don’t assume that because a given skill is listed on your résumé ...