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Land the Tech Job You Love by Andy Lester

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Improve Your Brand

Your brand is crucial in your job search and in your day-to-day life at work. Before you sneer at the word brand as being “marketing,” consider the power of the concept of the brand.

Brands are all around us in the real world. What do you think of when you hear the name Microsoft? Walmart? America Online? Apple? Some you love, some you hate. Many people are their own brands: Oprah, Tom Cruise, Matt Groening, Elvis, Bono, and David Letterman, for example. Again, some you love, some you hate.

It’s not just celebrities who have strong brands. In our own industry, we have Bill Gates, Richard Stallman, Steve Jobs, Steve McConnell, Bill Joy, Larry Wall, and Steve Ballmer. Each of these probably conjures up an image and reaction ...

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