Appendix A. Closer Look at the Google Website Optimizer
The recent introduction of the Google Website Optimizer software is undoubtedly the biggest visibility boost and endorsement to the growing field of landing page optimization. Its backing by Google, its wide availability, and the unprecedented free price point combine to instantly make it a force to be reckoned with. But what are its true capabilities, strengths, and limitations? I will help you answer these questions and walk you through a hands-on demonstration of key Google Website Optimizer features.
Background
The release of the Google Website Optimizer (GWO) software as a beta test in the fall of 2006 was a low-key event. Even when the final version was announced in spring 2007 it did ...
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