Chapter 1. Setting the Stage
Life is like a sewer...what you get out of it depends on what you put into it.
—Tom Lehrer, American humorist, singer, and songwriter
What does a landing page look like from your perspective? How does it fit into the overall marketing picture? Can you really convert every single visitor? Are you devoting enough attention to your landing page?
This chapter will examine these questions and set the stage for understanding landing page optimization.
A Few Precious Moments...
The following is a true story.
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