Introduction
The train is pulling out of the station—will you be on it?
Landing page optimization is no longer a secret. It has rapidly become the most powerful method that smart Internet marketers use to build a lasting competitive advantage.
Well-optimized landing pages can change the economics of your business overnight and turbocharge your online marketing programs.
Don't guess at what your visitors want. Turn your landing page into a dynamic laboratory to find out what they actually respond to.
But you must orient yourself quickly to learn a number of new skills:
What is the real value of my landing page?
Can I see the world from my visitor's perspective?
How do I uncover problems with my website?
What page elements should I test to get the best ...
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