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Landlording on AutoPilot, 2nd Edition by Mike Butler

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CHAPTER 17MARKETING Makes It Happen, Not Advertising

Operating a successful rental property business requires effective Marketing. You can do this very cheap, even close to a zero-dollar budget for advertising.

Here's my TOP four marketing must-haves for your rental business:

  1. REFERRALS—These are by far, your number 1 source of effective marketing. Let your tenants, your sellers, your buyers, your real estate agents, your attorneys know you rent homes (and buy houses). Offer to pay them a referral fee, if legal in your state, if a referral becomes a tenant or a deal.
  2. BUSINESS CARDS—get 1,000 thick, double-sided color, glossy finished for $25 with free shipping at ZooPrinting.com.
  3. WEBSITE—get one like mine + all kinds of free investor training—$49 month
  4. YARD SIGNS—corrugated plastic 24″ × 18″, $10 each (buy 100 approximately $3 each, one-zee two-zee are about $10 each)

Marketing is your BIG, powerful word here. Simply put, it is everything you do to promote your business and generate leads. This does not mean you have to spend money.

Advertising on the other hand usually involves paying for a product or service.

Referrals

Use your cell phone and capture videos and photos of super-excited and satisfied customers, residents, sellers, buyers, and so forth. You can put them on your FREE YouTube.com channel within your Google Gmail Account.

Referrals are old school and new school and work in any town and in any market.

Before we jump into the marketing with today's market and technology, ...

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