9Connecting with “Mi Gente

Hispanic/LatinX Influencers, Entrepreneurs, and Consumers Online

Erica Rodríguez Kight, Ph.D.

Lecturer in Journalism, Radio-TV and Hispanic Media,University of Central Florida

In the early days of the internet and social networking, millions of Americans started to connect virtually through email, forums, chat rooms, online journals, and personal home pages that were known as weblogs. In the 1990s, during this rise of online social networking, about 22.4 million people who identified as Hispanic lived in the United States, with roots in more than thirty-three countries and residing in all fifty states throughout the nation.1 Like millions of their fellow Americans, members of the Hispanic/LatinX community in the U.S. ...

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