10 The Hispanic/LatinX Audience

Mobile, Social, and Traditional Media Use

Jessica Mahone, Ph.D.

Research Associate for the Public Square Program,Democracy Fund

The Hispanic population in the United States topped 56 million in July 2015, making up nearly 18% of the United States population and representing the largest ethnic minority group in the country.1 An increasing number of this growing demographic are U.S. born,2 and roughly 60% are bilingual.3 And they are younger than their non-Hispanic counterparts. The median age for American Hispanics in 2014 was 28, lower than the median age of 43 for non-Hispanic whites and 33 for blacks.4 They differ from the general American media audience in how they consume media. Hispanics watch less TV, are ...

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