14 Representations of “La Raza

Stereotypes, Gender Issues, and the Impact of Images in Media

Jennifer A. Sandoval, Ph.D.

Associate Professor of Communication,University of Central Florida

Always partial and often problematic, representation is an important component of media creation, consumption, and critique. It is often said that you cannot be what you cannot see. For many communities outside of the dominant culture in the United States, the little representation that has occurred in various media outlets has relied upon stereotypes and the conflation of the diversity of Hispanic and LatinX identity into one limited caricature. While Hispanic and LatinX individuals make up the largest minority in the U.S., this is not reflected in most programming ...

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