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L'atlas du marketing - 2011/2012 by Olivier Bertin, Corinne Billon, Nathalie Van Laethem

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Index des noms propres et des mots clés

A

Aaker, D. 207

Adetem 452

advergame 158, 160

Agon, Jean-Paul 344

analyse

– du cycle de vie (ACV) 308

– SWOT 429

Anderson, Chris 284, 333

Andrieu, Éric 92

Apple 103

Arruda, William 405

authenticité 133, 288, 408

auto-entrepreneur 401

B

Badot, Olivier 142

Barbaray, Christian 450

bénévole 391

besoins de mobilité 343

bio 8, 21, 303, 330, 351

biodégradable 309, 316

biodiesel 316

blog 447

– blog de marque 150

blogosphère 447

Bô, Daniel 157

Bonoma 232

Bottom of Pyramid 165

bouche-à-oreille 155, 236, 327

brand

– content 153, 157

– management 222

Brin, Sergey 98

B to B 63, 150, 162, 192, 218, 236, 254, 291, 429

B to C 63, 150, 162, 192, 218, 236, 291

B to E 63

Buffett, Warren 332

bulletin board 195

business

– model ...

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