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Launching a Business by Bruce Barringer

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Chapter 5

Protecting Your Intellectual Property

Introduction

Imagine that you have started a business to produce a new type of ­portable heating and cooling device for homes and offices. It’s unique in that it is able to maintain a constant room temperature—by emitting hot air when the room is too cold and emitting cold air when the room is too hot. You’ve name the device “Constant Comfort Air Handler.” Your ­tagline is “Always the same temperature, always the same comfort.” You have just acquired the Internet domain name www.constantcomfortairhandler.com.

You recognize that you own some intellectual property, so you go to an attorney for advice. Over the next several weeks, the attorney helps you apply for a utility patent on the device itself, ...

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