Chapter 9
Building Strategic Partnerships
IN THIS CHAPTER
Weighing the pros and cons of partnership opportunities
Choosing the right partners for your brand
Persuading prospects to partner with your brand
Negotiating a partnership agreement
Avoiding big mistakes that can sink a partnership
In the business world, everyone agrees that networking is essential for furthering a person’s career. People can accomplish far more together than they can alone. Yet when the topic of developing partnerships arises, many brand owners express a reluctance to even consider it. In a competitive business environment, partnerships can appear to be more risky than beneficial, and sometimes, concerns about the risks prove to be true. Partners don’t always act in the best interests of the partnership or of one another.
But if you can create synergies with other brands and take precautions to mitigate the risks, you can accomplish far more together than the sum of what you could accomplish separately. You ...
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