Chapter 12
Blogging, Podcasting, and YouTubing
IN THIS CHAPTER
Understanding what content marketing is all about
Hosting a podcast to promote your brand
Blogging to boost brand recognition
Creating and posting branded video clips
Using your content to generate additional revenue
To build and launch a brand successfully, you practically need to create your own media production company, complete with the equivalent of online news, radio, and television. Fortunately, all the tools required to promote your brand in text, audio, and video are readily available online and mostly free. By using these tools effectively to deliver quality content, you can build brand recognition fast without spending a penny on advertising. Better yet, you may be able to monetize the content you produce by using it to sell advertising, merchandise, or both.
In this chapter, I bring you up to speed on the basics of podcasting, blogging, and creating and posting branded video, and I share several techniques and ...
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