Chapter 22
Ten Ways to Drive Customers to Your Website
IN THIS CHAPTER
Co-promoting all your online properties
Using social media to route traffic to your site
Placing your site address on all your marketing materials
Harnessing the power of influencers
After you go through all the trouble (and cost) of designing and building a branded website, it’d be a shame if nobody visited it. Yet that’s often what happens. Small-business owners build great websites and are surprised when they get little to no traffic. Usually, nothing’s wrong with the site; it’s just that people don’t know (or care) about it.
Ironically, the tool you invested so much in to market your business and brand needs marketing. Visitors don’t show up magically; you need to lead them there. This chapter delivers ten proven methods to make that happen.
Treat Your Website as Brand Central
Imagine a bicycle tire with a hub in the center and spokes radiating out from it toward the rim. In a similar manner, you can use your website as your marketing hub and link it to all your other online properties: your blog, social media ...
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