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Launching New Products by Paul Sowyrda, John Westman

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CHAPTER 2

New Product Launch Team Leadership Approach

Never give in—never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.

A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.

—Winston Churchill

Introduction

The new product team has the opportunity to orchestrate the ­introduction of the product to the market. The team can be most effective by following fundamental best practices to create conditions for success, such a clear vision, SMART (specific, measurable, actionable, realistic, time bound) goals, analyzing plans using a ...

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