4 New Media
4.1 Introduction
New media is extremely important to those working in the media. Almost all traditional forms of publishing and broadcast are now stored and transmitted in new media formats. Newspapers and magazines are widely available on the Internet through personal computers, mobile telephones and handheld products. Television broadcasts are increasingly transmitted digitally via satellite and cable systems and often include Internet access, ‘interactive elements’ and pay-per-view films. Photographers using digital cameras are able to digitally transmit their photographs back to newspapers and magazines from anywhere in the world almost instantaneously. News reporters and broadcasters the world over use laptop computers, ...
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