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Le grand livre du marketing by Jean-Marie Ducreux

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BIBLIOGRAPHIE

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ABATE René, Trajectoires d’exception, à la decouverte des plus grandes entreprises françaises, Village Mondial, 2002.

BAKER Michael J., The Marketing Book, Butterworth-Heinemann, 1991.

BADOT Olivier et COVA Bernard, Néo-marketing, Management et Société, Cormelles-Le-Royal, 2009.

KAPFERER Jean-Noël, BASTIEN Vincent, Luxe oblige, Eyrolles, 2009.

BRABANDÈRE Luc (de), La Valeur des idées, Dunod, 2007.

BRABANDÈRE Luc (de), Pensée magique, pensee logique, Le Pommier, 2005.

COVA Bernard et COVA Véronique, Alternatives marketing, Dunod, 2001.

DERT François, L’Art d’innover, Laurent du Mesnil éditeur, 1997.

DRU Jean-Marie, Disruption, John Wiley & Sons, 1996.

DRU Jean-Marie, Le Saut créatif, JC Lattès, 1984.

DRU Jean-Marie, La Publicité ...

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